TÜİK: AI use in Türkiye doubled in one year
TÜİK's AI Statistics 2026 show how quickly AI has entered everyday life in Türkiye. According to figures reported by Banka Dünyası on 4 October 2026:
- The share of individuals using generative AI rose from 19.2% to 37.6%.
- The share of enterprises using AI rose from 7.5% to 14%.
Big gaps between sectors
Enterprise use is 63.7% in telecoms and IT and 57.1% in publishing and content, versus 12.7% in wholesale and retail and 6.9% in construction. Scale matters too: 37.1% for enterprises with 250+ employees against 12.8% for those with 10 to 49.
The real gap is in small businesses
Individuals are adopting AI fast while small businesses lag. Yet a café's, boutique's or local brand's social content, product imagery and customer communication are exactly where AI saves the most time.
The catch: using AI is not an advantage on its own. When everyone has the same tools and prompts, the difference comes from a brand having its own visual language and tone. A business with a clear identity uses AI in its own voice; one without produces content that looks like everyone else's.
Three steps for SMEs
- First, clarify brand identity and visual rules.
- Use AI for repetitive work: variations, resizing, first drafts.
- Always keep the final decision and quality control with a person.
If you want to talk about how your brand should adapt to these shifts, request a quote.
